How not to do
Suggest all necessary implementation before website moving to new infrastructure
Not all clients and developers are listening to SEO agency or SEO advices, so we put one sample, how easy to lose tons of website traffic and of course clients, by not listening to advices given by agency.
Some major fails done by developers: not implementing 301 FW to new url infrastructure, not taking care of back linked content.
Btw this client is back with us, so next time we will show results
There is a good news, everything that developers can crack, its possible to restore, and make it grow. In our case, we see that in few more months clients traffic will be back after the drop, and it will grow.